Accelerating Customer Relationships Author :  Ronald S. Swift Publisher :  Prentice Hall PTR Description :  Accelerating Customer Relationships: Using CRM and Relationship Technologies. ISBN :  0130889849 Published Date :  2000-09-18

The CRM Handbook: A Business Guide to Customer Relationship Management Author :  Jill Dyche Publisher :  Addison-Wesley Pub Co. Description :  Discusses crucial factors in the use of Customer Relationship Management to compete in today' s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations--Management. ISBN :  0201730626 Published Date :  2001-08-09

Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality Author :  Stanley A. Brown, Moosha Gulycz Publisher :  John Wiley & Sons Description :  Shows you how to apply a balanced scorecard approach to your customer care initiatives. Hands-on guide provides you with the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality. ISBN :  0470831618 Published Date :  2002-03-01