CRM, or Customer Relationship Management, is a business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. Everyone has their own definition of what CRM, most , falsely believing that CRM is about technology , a type of software. But, it cannot be further from the truth.
IT systems serving banks activity.ensuring record-accountant service, economic analyses, risk management, evaluation of profitability of bank activity and the whole range of electronic banking.
