| |
|
|
Customer data integration and accurate data matching
|
|
This paper describes how you can link the data in disparate information systems to gain a complete, real-time view of each of your customers on demand, all while increasing data integrity in each data source. With a customer data integration solution that leverages an accurate matching process, you can dramatically improve the quality of your data and leverage it to increase your marketing potential and improve customer service. You will discover:
|
|
|
|
Stratus Uses the AppExchange API to Integrate Salesforce and Oracle Financials
|
|
We delivered the deployment well under our budget and right on time. Salesforce cost us one third of the cost of a similar Siebel
deployment, and we get additional modules without the incremental cost. The fact that the AppExchange API is so clean and intuitive made the Oracle integration painless.
|
|
|
|
Benefits of On-Demand CRM over Traditional Installed-On-Premise CRM Software Solutions
|
|
The high price and complexity of traditional, installed-on-premise enterprise software has left SMBs unable to obtain true integrated Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software. On-demand software-as-a-service is changing all that. This white paper discusses the benefits of the on-demand, or hosted CRM and ERP vs on premise CRM and ERP solution and the benefits to the SMB.
|
|
|
|
How to Find the Right Hosted CRM Vendor at the Right Price
|
|
Choosing an on-demand Customer Relationship Management (CRM) vendor can be a daunting task, especially for the price conscious consumer who lacks the budget for intensive research. This white paper will arm SMBs with the right questions to ask when evaluating on-demand or hosted CRM vendors.
|
|
|
|
Unlocking the Value of Your CRM Initiative
|
|
Effective ROI gains will be realized through CRM implementations. However, CRM initiatives depend upon more than simply introducing a technology solution to the organization. In short, CRM strategy is dependant upon the sum-total of all planning, development and adoption tasks needed to achieve the company' s customer-related goals.
|
|
|
|
How Retailers are Using Customer Insight to Build Competitive Advantage
|
|
It's no secret. Retail profitability is connected to customer insight. Years ago, the best retailers were those that could generate pedestrian traffic and had well merchandized stores offering fresh displays and good service. Firmly entrenched in the "Relationship Age," today' s leading retailers are leveraging their rich customer bases to build profitable relationships with valuable customers by focusing their merchandising, marketing and customer service offerings into a powerful, integrated brand offering.
|
|
|
|
Can CRM Software really work for midsize companies?
|
|
The leading corporations in the Western economies have highly efficient customer management infrastructures and cultures despite some misdirected investment in both ERP and CRM systems. The last fifteen years have seen a business background of unprecedented complexity and establishing the right customer strategy has been a massive challenge. Radical transformation and the consequent investment in appropriate IT, process and culture has not been replicated in the majority of midsize companies. The opportunity is now at hand for midsize organisations to learn from experience and to utilize both new technology and fresh ideas to allow them to compete against rivals who may already have a dangerous lead.
|
|
|
|
Win new customers A four-phase approach to sales success
|
|
Competition is tough. Today's top organisations are more nimble and better equipped to win new customers. How is your company going to win more customers as each customer relationship becomes more valuable? With this CRM spotlight from Maximizer Software' s Business Agility Series (Report I), understand how to adopt a Four-Phase process using sales best practices to boost your bottom line and remain competitive,
|
|
|
|
Customer Relationship Management: 10 Steps to Success
|
|
This report will explore the key success factors of CRM, and describe a set of steps that your company can utilize to make CRM succeed – for your company, and for your customers.
|
|
|
|
Integrate Sales and Marketing - Create a Convergence for Better Lead Management
|
|
Sales and Marketing departments have been at odds with each other almost since the introduction of marketing. They have continually debated such issues as the quality of leads provided by Marketing to the Sales team and the effectiveness of Sales to develop those leads into revenue.
|
|
