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The CRM Handbook: A Business Guide to Customer Relationship Management |
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Author : Jill Dyche |
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Publisher : Addison-Wesley Pub Co. |
Description : Discusses crucial factors in the use of Customer Relationship Management to compete in today' s marketplace. Features case studies of companies that have successfully implemented CRM, and coverage of the context of the popular CRM buzzwords used today. Softcover. DLC: Customer relations--Management.
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ISBN : 0201730626 |
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Published Date : 2001-08-09 |
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Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality |
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Author : Stanley A. Brown, Moosha Gulycz |
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Publisher : John Wiley & Sons |
Description : Shows you how to apply a balanced scorecard approach to your customer care initiatives. Hands-on guide provides you with the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
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ISBN : 0470831618 |
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Published Date : 2002-03-01 |
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Lean Supply Chain Management:An Executive?s Improvement Guide |
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Author : R. Michael Donovan |
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Publisher : NA |
Description : This complimentary book is a guide written for the CEO, CFO, CIO, Vice Presidents, manufacturing and procurement professionals who are concerned with eliminating operating problems and taking advantage of the opportunities available by applying lean supply chain management processes, tools and techniques to significantly improve overall business performance.
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ISBN : NA |
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Published Date : 2002-07-15 |
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Accelerating Customer Relationships |
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Author : Ronald S. Swift |
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Publisher : Prentice Hall PTR |
Description : Accelerating Customer Relationships: Using CRM and Relationship Technologies.
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ISBN : 0130889849 |
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Published Date : 2000-09-18 |
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